Branding. 10+ years ago we never really heard of "Branding" . Business people went on Word, through some clip art and wording together and BAM! There was their logo. Design, aesthetic and targeted audience was far from peoples minds when creating their logo, brand or even choosing a business name.
Fast forward to 2019 and branding, marketing and social media is now all the rage! There is thousands of books and resources on branding and marketing for businesses. Some business owners embraced this and re-branded and other businesses seem to be stuck in the early 2000's.
Nowadays, the first thing that catches a customers eye is your logo. Is it eye catching? Is it easy to understand? Will it look good on a hat, shirt or mug? These questions are important when wanting to grow your business. Why? Because it's called MERCHANDISE. The easiest way to get your business name out there is through Merch. But, if you don't have an appealing logo or color scheme, people will not want to wear or represent your business.
If you don't have a nice, clean and easy to navigate website, customers will leave it within 5 seconds. If you don't have a social media presence, then you basically don't exist. Customers want to see your work, product or services. This is all called branding and it is important to the growth of your business.
If you have your same logo since 2005, no social media or website it may be time for a little change. Re-branding doesn't have to be hard or scary. It's actually really simple. If you need help, contact our shop. We'd love to help you re-brand your business to make it the best it can be.